Once dominated by womenswear, the world of men’s fashion is now an almost level playing field; men’s fashion, it seems, is experiencing something of a renaissance and finally enjoying the heady heights of success seen in women’s styling. However, this rise isn’t without its hiccups; many of the major labels have had to seek out investors in order to keep their high street stores open, while advertising has become more competitive than ever before. Just how do men’s fashion labels survive these days?
The rise of men’s fashion investors
The world of men’s fashion is a highly competitive one. It is no longer enough to have the best designs or to have a larger, more unique, part of the market cornered; now designers and fashion houses are expected to understand their competition inside out, to be able to advertise themselves, and to have the business acumen to carry through every idea, as well as being able to fund their plans – no wonder more and more labels are turning to investors for their money, support and guidance in order to succeed and, in some cases, to simply survive. Luckily, for small and large design houses alike, more investors than ever before are turning to the fashion market.
Succeeding in men’s fashion
Investing in fashion can be hugely rewarding, even for those who may have previously held no interest in the heady world of men’s fashion. It would seem that the potential earnings, and prestige, brought about by making an investment in the emerging world of men’s fashion is too tempting for some, and this injection of funds is sending the markets soaring; some are even referring to this period as a “menaissance” as companies flourish, designs rage, and shares shoot through the roof. This investment is bringing about a win-win situation for those working in men’s fashion as they are then provided with the business knowhow and funds to expand, work on new ideas, and advertise themselves on a whole new stage; as business tactics go, accepting the help of an investor has to be one of the smartest.
One such investor in men’s fashion is M1 Group, a Middle Eastern investment holdings firm founded by Azmi Mikati and his family. Having previously invested in air travel, telecommunications, real estate and fuel, the Mikati family chose to invest in fashion brands All Saints and Façonnable – many are heralding the group’s investments for securing the companies’ future, while those following the Mikatis’ example will surely open the fashion industry to a wider financial market and cause a positive snowballing effect. It certainly does pay to invest, and to accept investments, from outside of your comfort zone sometimes as it creates incredible opportunities and further chances for marketing yourself more widely.
Investing in men’s fashion can be incredibly lucrative for those who choose to place their money within the industry. Using your combined business acumen, the expertise of both design house and investor, and a lot of hard graft, yours is certain to be a match made in fashion and investors’ heaven.